Swati Parmar
Product Designer
A year ago
Research took a week. Wireframes took a week. Prototypes took another. By the time we got to the real questions — which direction, what trade-off, who are we actually building for — there was no time left to think.
Now
The production work is faster, and that time has come back. I spend it on the harder calls.
Two weeks of interviews, a week of synthesis, a deck that got shared in Slack and never opened again.
Interviews still take the time they take — you can't shortcut talking to people. But synthesis is one afternoon, and the notes stay searchable. When someone in week six says "but didn't a user mention X?" — I can actually go check.
Work · 01
Users opened Cure.fit to work out and instead met flashing sales, four competing entry points, and a tab bar pretending to be a control panel — so they froze, scrolled, and closed the app. I rebuilt the home around a single question: what should I do today? One personalized next action up top, supporting plans below, promotions moved out of the decision path. Fewer choices to make, less anxiety, more sessions actually started.
cult members were showing up — and then standing still. Beginners didn't know where to start, intermediates couldn't decide what to train today, and advanced users couldn't see if any of it was actually working. The app handed them a library, not a plan, so the gym floor became a moment of anxiety instead of progress — and sessions, streaks, and retention all quietly slipped. I designed the Smart Workout Plan: one adaptive plan that meets each level where they are, names today's focus, and shows progress build week over week — so walking in feels like continuing, not deciding.
For small business owners, the feed is the storefront — and when reach wobbles, the anxiety is real. Existing analytics show what happened but never explain it, so founders guess between content, timing, algorithm, or audience. Pulse is a diagnostic dashboard that names the cause, ranks the fix, and turns a week of guessing into one clear next action — built mobile-first for people running the whole business between packing orders and replying to DMs.
The toolkit · AI in the loop
Notion
Claude
Figma
Google GeminiNotionClaudeFigmaGoogle GeminiAbout me
I bring over ten years of experience across site merchandising, creative strategy, and product design, building and optimizing digital experiences for high-traffic e-commerce businesses.
Working closely with customer journeys, content, and conversion gave me a deep understanding of user behavior and business impact. In my last role, I expanded into product design, leading projects that focused on solving user problems and improving experiences end to end.
After a three-year maternity break, during which I continued learning and building AI fluency, I'm returning with a unique combination of commercial insight, strategic thinking, and product design expertise.
Experience
Download ResumeManager – Design & Merchandising · Bengaluru
Led design and merchandising for the growth team across the consumer app and web. Owned user flows, landing pages, and conversion-focused UX — shipping experiences that drove acquisition, engagement, and retention.
Assistant Manager, Content & Merchandising · Bengaluru
Owned on-site content and merchandising for one of India's largest travel platforms. Search results, pricing displays, landing pages — the surfaces where intent met purchase.
Site Merchandiser, Fashion · Bengaluru
Site merchandising for the fashion category at India's biggest e-commerce platform. Learned how scale changes everything — what works for a thousand users breaks at ten million.
Audit Assistant, AERS · Hyderabad
A short stint in audit before I found the work I actually wanted to do.
Education
Bachelor of Commerce (Honors), Ramjas College
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